Bayard is a very special typeface – not (only) because of its unique letterforms, but because of its historical context and what it represents:

Inspired by signage from the 1963 March on Washington For Jobs and Freedom, Bayard is a striking typeface that feels right from the era of the Civil Rights Movement in the 1960s. This context and source of inspiration are what make the typeface so powerful. It's loaded with a message, purposeful, and a powerful call to action.